A New Mystery Product - For Every Photographer, On Every Occasion - Clue No. 3

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Good things come in threes, so here’s a third hint for our Mystery Product! We’re getting excited for the launch and there’s not long to go before the big reveal so

Three is a magic number, but this stunning new creation is one of a kind! This Mystery Product combines new and old with superb style and quality. We’ve taken inspiration from two different centuries to bring you a unique product that spans both the analogue and the digital world.

Credits: sebastianerras, yago56, paramir & jimjimm

Refresh your memory with our clues number one and two and keep those ideas coming in the comments section below!

2017-05-02 #news #mystery #mystery-product

4 Likes

myluckyart, lomographysoholondon, sirio174 & vicuna.

18 Comments

1205442 · 2017-05-02 10:36
Digital camera with instant printer
chethong · 2017-05-02 11:41
Their third Instant camera
wesco · 2017-05-02 11:48
I think it will be a Lomography branded version of the new Fujifilm Instax Square SQ10 camera (see instax.com/square/), just like Leica did with the Sofort instant camera. The SQ10 is a digital camera which can print square Instax prints. It's not very analogue but as Instax is really big in sales, it is logical Lomography wants their part of it.
sirio174 · 2017-05-02 12:09
A "lensbaby" tilt shift lens
wesco · 2017-05-02 12:10
Less likely, but it might also be the long rumored Jupiter-9 85mm/f2 lens for LTM/M-mount: www.mirrorlessrumors.com/first-images-of-the-new-lomography… , but this makes less sense with the clues given. And Instax is much bigger in sales, especially with the young crowd...
driftusmaximus · 2017-05-02 12:17
Many awesome. Much excite. Wow.
faaabii · 2017-05-02 12:47
I'm with @wesco... it sounds like a lomography branded Fuji SQ10... perhaps with some preinstalled filters like LomoChrome Purple and Turquoise.... perhaps with a Minitar-lens...
alienmeatsack · 2017-05-02 13:49
Its a Jupiter lens to follow their previous one. Although I am confused as they talk about 3 being the magic number, but they've already got the Jupiter 3+. So I am guessing a Jupiter 9+ or something in that range. I seriously doubt they'd introduce a new LIA or similar Instant with the LIA and LIAG just released, and I doubt they'd do a body, as they are trying to capture more digital body owners to help bring money in so we film people have products to buy.

So Im going with a Jupiter of some kind. But I am still confused by the 3 magic number when theyhave a Jupiter 3+ already. A 9 would be a variant of the 3, since its divisible by 3. And then theres clue 2 which shows convertible cars and mentions "convert" which makes me think collapsible lens, which IMHO is a waste. I never got the appeal of those, just more on the lens to stop working.

Maybe its a 35mm Jupiter 3+ collapsible I can't afford? That would go with their solid Jupiter 3+, but the original Jupiter in 35 was a Jupiter-12. So I dont know. I guess we find out soon enough. I do know it will be a lens and will work on both film and digital. That much is clear based on their hints.
srcardoso · 2017-05-02 13:59
Limitless, convertible and "3". What about a new body with 3 backs possible: a digital sensor, a 135 film back and an instant back?
cyauzen · 2017-05-02 18:10
I am convinced this is a new Zenit LTM lens, probably the leaked Jupiter-9+.
Hint 1 hints toward a space-named product (Zenit/Jupiter). Hint 2 hints this is an lens (you can convert your existing camera by attaching this new lens). Hint 3 would imply that this is the 3rd Zenit LTM Art Lens (after the Russar+ and Jupiter 3+) and what better way to spans both the analogue and the digital world than by releasing an LTM lens you can use on a Leica I or a Sony A7Rii?
cyauzen · 2017-05-02 18:16
I meant Leica II
nuo2x2 · 2017-05-03 01:31
yup, most likely related to a new Jupiter lens
oggi · 2017-05-03 01:54
I think that it is an instant camera in square format, and it can also be recorded digitally.
Probably not, absolutely. . .
faaabii · 2017-05-03 07:38
@alienmeatsack mmmmm seems legit. This second clue ("it takes you anywhere and everywhere") could be an indication of a Zoom or Telephoto lens -> Jupiter 9 -> 85mm.
myluckyart · 2017-05-03 08:52
MUST be a Lens, maybe another version of Jupitar? I really hope lomography come out with a new camera.
sirio174 · 2017-05-03 10:04
I have two copies of Jupiter 9: the M42 mount and the LTM M39 one. Both are great!
chethong · 2017-05-03 10:09
Instant back that can take up the 3 different formats of Fuji instax film ? But that would have limited audience and won't work well as a KS project, so perhaps a camera that is convertible to something else, like a spaceship to Saturn.
alienmeatsack · 2017-05-04 02:07
@faaabii With the new clue silhouette showing what looks like a main piece and 3 cones, and the little circle/swirl/tilt icons hint, I'm thinking maybe a Jupiter with attachable parts that give it regular aperture, petzval like swirl, and tiltshift maybe. They could easily take the Minitar-1 body and move a few things around and then add those cones with lenses or effects in them. As long as its not phone lenses or M4/3 :D