#FromMyViewfinder: The World Through the Ground Glass

We recently launched our A Future for 120 campaign to preserve the magic of medium format photography. To inspire experimentation and make medium format more accessible, we’re offering jaw-dropping discounts of up to 30% on selected 120 films. Make sure to visit our Online Shop to check out some of the sweet deals we've got in store for you.

Coming together to keep 120 film alive and thriving for generations to come, we are starting a new and exciting hashtag for medium format enthusiasts worldwide to share what life looks like from their side of the globe. Waist-level viewfinders provide a large view and unique angle, allowing you to compose shots with the ground glass at your waist instead of peering through a traditional viewfinder. Through the hashtag #FromMyViewfinder, we encourage Lomographers to share how they see the world through their waist-level viewfinders.

Feel free to post your shots on your LomoHome and on social media with #HeyLomography and #FromMyViewfinder and you might just get featured on our social media pages and newsletter! Check out some of our community members’ shots below:

Make sure to join the revolution and share your most creative 120 photographs with our other hashtags: #120isforever, #120isworthit, #Lomo120Format.

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written by bydenise on 2023-10-19 #news #medium-format #120-film #tlr #waist-level #ground-glass #frommyviewfinder